品牌主创意从产品本身发散思考，立足事物本体。“相”即相态,气体作为其中一种物质状态,它没有固定的形状、可流动、可变形,而“无形”便是指香薰所挥发的香气,看不见,却能在不知不觉间占据空间。
当香薰蜡烛点燃时，蜡块会逐渐受热升温，高温使香气挥发，香气分子也因此在空气中弥漫，在空间里扩散。
香薰蜡烛不论是燃烧时气体挥发，或是熄灭后烟雾扩散，都能带来一种发散的感觉，作品设计将这种“扩散”的感受可视化，以较为直观的图形处理形式，呼应产品的属性。
The main idea of the brand is to think from the product itself, based on the essence of things. "As one of the states of matter, gas has no fixed shape, can flow and can be deformed, while "invisible" refers to the aroma evolved by the aroma, which is invisible but can occupy space unknowingly.
When an aromatherapy candle is lit, the wax gradually heats up and the high temperature causes the aroma to evaporate, so the aroma molecules diffuse in the air and in the space.
The design of the work visualizes this "diffusion" feeling in the form of a more intuitive graphic treatment, echoing the properties of the product.
